Survive or Thrive?

Many painting contractors are worried about the slowing economy. With new construction decreasing, contractors who specialize in that area are entering the repaint market. Tighter credit and other concerns are causing many home owners to delay painting projects.

For many contractors, their concern focuses on surviving this slow down. But a savvy contractor can use this time to do more than merely survive—he can actually thrive.

It’s fairly easy to thrive in a booming economy. Jobs seem to fall into our lap. However, these situations are always temporary, and they can instill a false sense of confidence. Solid business practices however, work in any kind of economy.

Leads are the life blood of a contracting company. Leads create sales. And marketing creates leads.

The key to thriving in a slower economy is marketing. A solid marketing plan—one that is carefully thought out and executed—will generate leads. It is never too late to start marketing, unless of course, you are out of business. And one way to avoid that tragic fate is to market.

© BEP Enterprises Incorporated 2008