Thursday, September 3, 2009

We Get What we Expect

We Get What we Expect
Dan Miller has an interesting story about a recent handyman experience. He was installing some lighting and:

Twice in this process I recoiled with the stinging shock of electric power surging through my arms – but wait – there was no power yet attached. I hadn’t connected the line to the power source. Just the “anticipation” of power convinced me I had already “felt” a serious shock.
I have witnessed the same thing with contractors, particularly when it comes to dealing with a complaining customer. When the customer calls with a problem, they immediately jump to conclusions—“The customer is just picky”; or “The customer just doesn’t want to pay”; or “You can never please some people”. In each case, the contractor has a certain expectation that may or may not be true. But he will invariably act as if it were true, which can often be a self-fulfilling prophecy.

If we approach the customer with a negative attitude we are establishing a confrontational situation. This will certainly not help the situation, and will most likely lead to an actual confrontation. We wind up getting exactly what we expected.

I’ve had customers call up and claim that “all of the paint is falling off of the wall” or something of the sort. Knowing that this is very unlikely, it would be easy to conclude that the customer is going to be a problem. But if I’ve seen it once, I’ve seen it a trillion times—customers can exaggerate. They just paid good money for a paint job and the slightest problem can become a huge concern.

Rather than jump to conclusions or set up expectations about the customer’s motivation, the proper approach is that of Lt. Friday from Dragnet: get the facts. Then, and only then, can we deal with the actual situation, rather than the fantasy we have created in our own mind.