Who Are You?

Potential customers will not call your company if they do not know you exist. And they won’t know you unless you make your existence known. The simplest method for making yourself known is signage.

Whether you are driving to the job, or parked in the driveway, vehicle signage becomes a rolling billboard. No matter where you go or what you are doing, your vehicle lets people know who you are and what you do. A vehicle sign can be seen by hundreds, if not thousands, of people each day.

Signage can be as simple as a magnetic sign or as elaborate as custom, permanent lettering. Regardless which method you use, signage is an important part of making your name known.

Job site signs are equally important. Many people are not home during the day. They may see that a neighbor is having his house painted but they never see your vehicle. Who is painting the Smith’s house, they may wonder. A job site sign will answer that question.

While your signage may be relatively simple (particularly job site signs) they should be neat and professionally produced. A crude, hand painted sign is likely to convey the message that your work is crude and unprofessional.

A recognizable logo helps tremendously on signage. A logo helps create recognizability and can brand your name into the minds of potential customers. Again, a professionally designed logo is well worth the money.

If you want people to call, they must know who you are. Show them a sign that you want them to know. Show them a sign.

© BEP Enterprises Incorporated 2008